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 |  | Why 27? Because We're Rhino. Rhino Entertainment has always tried to stay three years ahead of the curve, and so marks three decades as the leader in catalog music this year. |
James Austin, Rhino's VP of A&R, has been around longer than just about anyone—18 years as a full-time employee plus five more as an outside producer of Rhino releases—so we asked him to select 27 key titles from throughout Rhino's history. Here are the ones he picked and why.
#1.) Wild Man Fischer
#2.) Billy Vera & The Beaters
#3.) The Monkees First Season
#4.) The Turtles
#5.) Dr. Demento
:: SEE FULL LIST
A lot’s changed around here in 27 years. For instance, we used to celebrate things like Bastille Day (an excuse to have French food) and provide Listerine in the men’s restroom. We thought we’d take a jog down memory lane and revisit some of the unique relics of Rhino’s corporate culture. They’re gone but they’re not forgotten.
#1.) Rocky Rhino (okay, we let him out now and then)
#2.) Beanbags
#3.) Trends Manager
#4.) Leadership Training
#5.) Communications Team
:: READ ON
We’ve dispensed with the beanbags and the softball team, but that doesn’t mean we don’t still have big ideas and delusional thoughts. Perhaps someday Rhino employees will see some of these Big Plans come to fruition. For now they’re written on a dry erase board next to the words “wash me” and a game of hangman.
#1.) Chakra Re-Alignments
#2.) Procreation Room
#3.) Annual Cub Scouts vs. Brownies Summer Wrestling Tournament
#4.) Animal Planet Presents: Animal Music
#5.) Wet Naps
:: READ ON
27 DVDs
Ok, Rhino Video isn't exactly 27 years old, we are in fact closer to 20. But when you figure that half the lifespan of the mottled mosquito fly is equal to, in pi form, half the cubic weight of say, the Live Aid boxed set, who gives? So please enjoy our list of 27 Favorite Rhino DVD's, some pulled from the deepest of our vaults and some we stumbled over on the way to the loo.
:: SEE FULL DVD LIST |
27 MORE ALBUMS
Picking 27 releases to represent Rhino's label history is frankly an exercise in absurdity. Well, it's never stopped us before. This is another take on our list.
#1.) Ray Charles: Ultimate Hits Collection
#2.) Aretha Franklin: Aretha's Best
#3.) John Coltrane: My Favorite Things
#4.) Black Sabbath: Symptom of the Universe
#5.) X: Los Angeles
:: SEE FULL ALBUM LIST |
How Did Rhino Start?
Rhino began with Richard Foos indulging in his love of roots music (especially the blues) by digging through record bins at swap meets and record sales. Seeing that a $3 pile of albums could be sold for many times that led Foos to buy up old records. He initially sold them out of the trunk of his car, then the back of a small electronics shop, and eventually opened the first Rhino Records retail outlet in 1973.
::READ ON |
What Was The First Release On Rhino?
"Go To Rhino Records" by Larry "Wild Man" Fischer
Larry Fischer, dubbed "Wild Man" by R&B giant Solomon Burke, was discovered by Frank Zappa in the '60s singing for dimes on the Sunset Strip. When the Zappa-produced An Evening With Wild Man Fischer failed to catapult him into rock stardom, Larry entered a deep, two-year funk.
::READ ON |
Working At Rhino
Rhino is a Great Place To Work. That is a statement, an exclamation, and it's even a strategic business goal! As the company grows and digs deeper into vast catalogs of great music, the Human Resources Department at Rhino continues to push the limits of how much Rhino can offer its employees in the way of creature comforts and an environment that is conducive to “putting out great stuff.”
::READ ON |
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 Share the Rhino 27th player with your friends! HERE
Ray Charles
"What'd I Say Parts I & II" 
Aretha Franklin
"Chain Of Fools" 
X
"Los Angeles" 
Curtis Mayfield
"Move On Up" 
Ramones
"I Wanna Be Sedated" 
The Monkees
"I'm A Believer" 
Violent Femmes
"Blister In The Sun" 
The Spinners
"I'll Be Around" 
INXS
"New Sensation" 
Grandmaster Flash
"White Lines" 
Foreigner
"Hot Blooded" 
The Doors
"Hello, I Love You" 
The Cure
"Friday I'm In Love" 
Chicago
"Call On Me" 
The Cars
"Shake It Up" 
The B-52's
"Love Shack" 
Bobby Darin
"Mack The Knife" 
Crosby, Stills & Nash
"Suite: Judy Blue Eyes" 
John Coltrane
"Giant Steps" 
Sister Sledge
"We Are Family" 
Rod Stewart
"Hot Legs" 
Twisted Sister
"We're Not Gonna Take It" 
Yes
"Owner Of A Lonely Heart" 
Wilson Picket
"Land Of A 1000 Dances" 
Percy Sledge
"When A Man Loves A Woman" 
Allan Sherman
"Hello Muddah, Hello Fadduh" 
Warren Zevon
"Werewolves In London" 
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