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Billboards Then
This is from the first year I was photographing, 1966. It's a picture that I took on Sunset Strip. There's a billboard that has a picture of Uncle Sam and it says "He's your uncle, not your dad." Some kind of right-wing conservative message, right? Don't expect a handout, don't expect the government to be like your dad and do it all for you. He's your uncle, your friend, your relative, but he's not your dad. And then in the same photo is a telephone pole where someone has written "No war toys." Which of course would be the opposite political view from the right-wingers, you know (I mean it's not the exact antithesis, but it's "let's not spend any money on war"). So that was the '60s message. Uncle Sam was an odd billboard to be up there on Sunset Strip during the '60s when we were all protesting the Vietnam War and everything and saying "let's not kill people." But the conservatives got their little shot in there, too. They probably put it up there for all the hippies to see!
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January 2001
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