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Cake Makers SpeakTalking nut ratios and shelf lives with some of the top fruitcake firms in the biz
Ever the dwellers in minutiae and self-amusement, we thought wed step this fruitcake nonsense up a notch and get a few choice sound bites from the folks who bring us this everlasting holiday treat. But conversations with a handful of top fruitcake producers/retailers revealed something more meaningful, something lost in a world of wireless transmissions and chain coffee. We came in search of laughs. We walked away with reverence, for these are quality folks who believe in a quality product (and they dont shy away from a friendly gab session about their baked goods). And while Im still not sure about those green candied cherries, at this point Id rather grimace my way through a rummy four-pounder than savor every last bite of some Malibu tuna wrap that likely has a paper trail leading to Bill Gates. Heres what we learned from four fruitcake companies that shall remain nameless. If you listen to the sound clips, bear in mind that the voices have been disguised to protect those who actually have real jobs. VENDOR A: Hello, is this where I can order one of your fruitcakes? There are a lot of fruitcake companies on the Internet. What makes yours different from the others? Do you use any special ingredients that the other folks might not use? That means they have to be refrigerated? Are there preservatives in there that allow you to leave it out for that long? Whats the difference between the one-pound, two-pound, and three-pound fruitcakes? Do you ever hide anything inside the batter? Special surprises, toys? What got you into the fruitcake business?
VENDOR B: Im trying to get a feel for whats in these things. How is your fruitcake different? How long can you leave them out at room temperature? How do they make them last for so long? On the Web site it says that this is a deluxe fruitcake. Do you have one thats not deluxe? What makes the deluxe cake deluxe? Whats the difference between the regular, medium, and large? Do you like these cakes? You must get a lot of free fruitcake. Are you sick of it by now? VENDOR C: I was on the Internet, and there are quite a few fruitcake sites out there. Im trying to find the right one. Why are you guys the one? Dont they all have nuts and fruit? Why dont these things spoil if you leave them out at room temperature? I was on your Web site, and I wanted to get some information -- like how long I can leave your cake out during the holidays. VENDOR D: Its the sugar that preserves the cake. Is that right? You dont bake anything inside the cake -- like some type of surprise? |
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