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The Lefsetz Letter

You Oughta Know

by Bob Lefsetz

Do you remember that Flea played the bass part on "You Oughta Know"?

Actually, I'm not the biggest Chili Peppers fan. I find Anthony rarely sings on key and their rock/funk sound...well, it's not exactly my thing. But I've seen them a couple of times, and when Flea stands there in his diaper, pulling the notes from his bass, you get the feeling that they're one, that the instrument and he have MERGED! Oh, he's got his own unique style, where he's kind of dancing around the melody, with his own peculiar rhythm. It's unmistakable. And you hear it in "You Oughta Know", it adds an element of DANGER!

"I want you to know, that I'm happy for you I wish nothing but the best for you both"

What's great about these introductory lines is Alanis doesn't feel this way AT ALL!! In an era wherein closure became the cultural norm, wherein you were supposed to be FRIENDS with your ex, Alanis went on to VENT! All the anger she felt about not only being dumped, but REPLACED!

I was hiking deep in the mountains last night listening on my iPod to a smart playlist of my 200 most played songs in my iTunes library when I heard the orchestral version of "You Oughta Know" from the Grammys. I'd just descended from the peak, the entire Los Angeles basin was laid out beneath me, and it was as if I was getting a phone call from a friend. One thing I hate about adults is they obfuscate, they're worried about their image. But when "Jagged Little Pill" was released, Alanis was only 21, the world was still new to her, she sang what she felt. It's better than any book, you don't have to imagine anything, rather it's about hearing the story and THEN being in a mood. I was stunned. I had to play it AGAIN!

For sixteen weeks straight, movie grosses have been substandard, off from last year. Oh, now they're saying it's unfair, last year "The Last Temptation Of Christ" skewed the numbers! The film business is looking for an EXPLANATION! One that will paper over the truth. Which is the movies suck and the people know it.

That's the story. The MPAA isn't saying that downloading is killing their grosses, but make no mistake, the Web, NEW TECHNOLOGY, is hurting their business. From the days of P.T. Barnum, the key to show business was WHAT'S BEHIND THE CURTAIN! Pay your money TO SEE WHAT'S BEHIND THE CURTAIN.

But now everybody knows what's behind the curtain. Kids in theatres text friends to state a movie sucks. Websites say films suck before they even HIT the theatre. Used to be you had to wait til MONDAY to know if you had a hit. Now you know FRIDAY NIGHT! And it's not only the BUSINESS that knows, it's the public too.

Of course, people can spread the word on GOOD STUFF, it's just that there's none of it. I mean does your dick get hard for "Bewitched"? Elizabeth Montgomery radiated this suburban sexuality Nicole Kidman can only DREAM of. But we're not going to see this film, those of us who remember the original series, it would be SACRILEGIOUS! And, we've lived through trash remakes of "The Flintstones" and "The Beverly Hillbillies", we KNOW the film can't be any good. As for kids...they don't remember the original and unless word spreads it's FANTASTIC, they'll stay away.

You see, "Bewitched", which has actually gotten some good reviews, is a marketing exercise. It starts with the title/concept. Then you insure it with star power. And, it's a worldwide business, so you believe these recognition factors will play overseas, and you'll make money. Only this paradigm no longer works, the public is burned out, movies don't even REPRESENT what they used to. They're lame thrill rides at best, they've got no SOUL! But studios don't want to make soulful pictures, because inherently the audience will be LIMITED! They won't play overseas. They'll appeal to kids not adults, or vice versa. Why LIMIT YOURSELF!

The same philosophy has been employed in the music business. By playing to the grandstand, the cheap seats, the people down front, paying attention, are now disgusted, they've left the building, and no number of LAWSUITS is going to bring them BACK!

Yes, the major labels are PUNISHING the audience for not liking what they're selling. Not only are they suing them, but copy-protecting discs, as if the problem is that people want to pirate the music as opposed to NOT WANTING THE MUSIC AT ALL! Oh, MAYBE for free, but the tracks aren't even worth a buck...as for the entire album, are you KIDDING!

This week Starbucks sold in excess of 61,000 acoustic remakes of "Jagged Little Pill". Think about that, it's RIDICULOUS! This material has been recut MORE than once. There are acoustic versions of all these songs available. The album is not even for sale in traditional retail outlets. Why are people BUYING IT?

Because they remember "Jagged Little Pill" as the last hurrah, the last time they heard something different, INFECTIOUS, on the radio, so HOT that they had to rush out and buy the album, which they found out was every bit as good as the single. They studied the credits, back when they used to follow the careers of musicians, they were INTO IT!

Think about it. What have we gotten since "Jagged Little Pill"?

The boy bands. I don't want to give them too much shit. Some of those songs were FANTASTIC! I'd rather listen to "Quit Playing Games (With My Heart)" and "I Want It That Way" than ANY System Of A Down or Fifty Cent track. They just SOUNDED good, they were EAR-PLEASING, but ultimately meaningless.

The Backstreet Boys were the Four Seasons. But, after "Big Girls Don't Cry" came "I Want To Hold Your Hand" and "Satisfaction". We GREW UP! There's been no growth in the music business, rather it's become a lowest common denominator enterprise where Ashlee Simpson is flogged and the fact that people lip-sync in concert and don't play an instrument is met with a shrug, as de rigueur, as irrelevant.

But it's the MUSIC that's irrelevant.

"And I'm here to remind you
Of the mess you left when you went away
It's not fair to deny me
Of the cross I bear that you gave to me
You, you, you oughta know"

The music business is an old girlfriend who not only dumped us, but we don't even recognize anymore. It's like Mia Farrow in "Crimes and Misdemeanors". After revealing her truth to Woody Allen, after the two bond, reveling in their skewed view of the world, she leaves him for the dashing but vapid Alan Alda. Woody's disgusted. How could she do this to him? He can never forgive her.

Furthermore, she's not coming BACK!

The major labels have abandoned those of us who truly kept them alive. The fans. Who bought not one or two albums a year, but at least that number PER WEEK, who went to all the shows, who spread the word. We're on strike. We're buying almost nothing. And the younger generation, since they've only KNOWN this lowest common denominator industry, is searching for music elsewhere, on MySpace, trading files of bands you've never HEARD OF!

The major labels have ruined THEIR OWN business.

Oh, they'll never admit this.

But it's too late. They've alienated their core, there's no trust left. In an era where information is freely available, their games have been revealed. That they're not interested in art, in soul-fulfillment, but only MONEY! They're constantly swinging for the fences, but without a spray hitter, a baseball team can't WIN!

But you don't have to be George Steinbrenner to have a record company today. Everybody's got the means of production, a computer, and the means of distribution, the Web.

The ship is unmoored. It's never coming back to the dock. It's left for greener pastures. Where those are, we're just not exactly sure yet.

Bob Lefsetz, Santa Monica-based industry legend, is the author of the e-mail newsletter, "The Lefsetz Letter". Famous for being beholden to no one, and speaking the truth, Lefsetz addresses the issues that are at the core of the music business: downloading, copy protection, pricing and the music itself. His intense brilliance captivates readers from Steven Tyler to Rick Nielsen to Bryan Adams to Quincy Jones to EVERYBODY who's in the music business. Never boring, always entertaining, Mr. Lefsetz's insights are fueled by his stint as an entertainment business attorney, majordomo of Sanctuary Music's American division and consultancies to major labels.

While Rhino may occasionally disagree with some of Bob's opinions, we certainly agree with his right to state them. At the bottom of each column we give you, the reader, the opportunity to respond and we encourage you to do so. We will post select comments.


LET US KNOW WHAT YOU THINK.

A word about submissions: We post what you give us, so please don't include your email address or any personal info. Your comments reach Rhino, not necessarily the writer, so don't expect a reply from them (or us, see our help section for contact info). We gather and post your submissions in batches, so do expect a short delay. And don't get bent if we edit your comments. We probably won't, but we reserve that right.


Comments:

Thank you thank you thank you. I agree that we have heard little improvement since Morissette's 'Jagged Little Pill.' Good artists that actually care about art instead of product are having the worst time being kept on a major label while Jessica Simpson destroys a major piece of history with her 'These Boots Are Made For Walking,' which only exists for the video.

If you say it that way, you are Right. I felt the same way about Movies. I haven't kept up with new songs coming out for ages. Since about 2003, I felt movies lacked a substantial plot. It seems the industry is content to blow things up, shot people and immoral leanings instead of a decent Story line. Just because a man sees a mostly naked women in the movies, I sitting there bored right out of my tree!! Its beyond me! Thank you.

Awesome, could not have said it better, it is like the exact story of American Hot Wax, but as they say, history repeats itself. and as for those true fans of the art and passion of music I stand with them.

There's something to be said about the major industry being owned more or less by five companies. It sort of creates this homogenization of "pop"-ular music. Sad as it may be, even Alanis Morrisette, has become part of that melting pot and one of the ones who inspired her to take the honest approach to songwriting, Tori Amos, has now less edge since "Strange Little Girls". She's still good just mellowed. Now, if you want to hear some angry girl who's already starting to mellow before she's twenty, you've got Avril. Anger is wasted on the youth, I say. ;)




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