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The Lefsetz Letter

Prince At The Super Bowl

by Bob Lefsetz

"Hey, look me over
Tell me do you like what you see
Hey, I ain’t got no money
But I’m RICH on PERSONALITY!"

If you didn't come to party, don't bother reading this.

Tonight we partied like it was 1999. And we didn't even EXPECT IT!

Fuck the Revolution, fuck Kanye, certainly fuck Justin Timberlake. While we were reveling in the best Super Bowl in years, because of the weather, Prince took the musical slot, which was previously fumbled by everybody from Aerosmith to the Stones, to the point where it's become a joke, and made the game IRRELEVANT!

Oh, U2 did a good job. But they're from IRELAND! What the fuck do they know about football, the American version thereof? And they're supposedly credible. It's not about show, but meaning. Whereas Prince comes from a long tradition of black musicians, who first of all want to get paid, who don't have to play by the rules, since they've been fucked over by the man FOREVER!

I'm categorcally against playing the Super Bowl. It makes you small. You appear desperate. But I guess rules are made to be broken, because the execution in this performance evidenced all the rock, all the roll, all of the soul absent from music today. Fusing the opposing colors of the human spectrum in a way that Michael Jackson tried to but never could, Prince united us, showed us it was all about the joy, the feeling, the rush, that we're all in it together. That we want and need leaders, but they've got to have charisma, we've got to believe in them. And we believe in Prince.

Oh, he hasn't had a hit in eons.

But he looks just the same.

And the do-rag seemed affected. But the choice of material excused the headgear.

"Proud Mary"? "All Along The Watchtower"? Without all the stunting we usually see at an event like this, no appearance by Tina Turner or John Fogerty? Shit, Prince suddenly gives narcissism a good name.

Yes, it's all about Prince, but he's doing it for us, to entertain us, to blow us away.

"Let's Go Crazy"?? Could there be a better opening number?

And you KNEW he was gonna close with "Purple Rain". It just FIT!

But the inclusion of the covers, and the album track "Baby I'm A Star", those were unexpected, those touched our hearts, reminded us of when music still counted, brought us right back to the advent, the HEYDAY, of MTV.

MTV fumbled. All they could do was show the titty of someone who didn't have much musical talent to begin with.

The Stones? They've got no excuse. As Jake says, that's where they USUALLY play, STADIUMS! How could they be so bad? Hell, they couldn't even nail SATISFACTION!

Aerosmith fucked up by sharing the stage with others.

We no longer believe. And just when we've given up, a saviour comes in to rescue us.

The game is now unimportant.

If we're lucky, Steve Jobs will stun us in the final half.

But today we learned, it was proven, that NOTHING compares with music. No sport, no video game. There IS no competition for the entertainment dollar when music is done right.

It hasn't been done right in a long time.

But it was done right tonight. The choice of material, the turquoise outfit, even down to the shoes, and the orange shirt. The ripping guitar solos. The vocals. It was the complete package.

I don't know who should be ashamed more. The labels or the public. For straying so far from the essence, for losing the magic touch.

Prince was an inspiration. He took all the spectacle of the Super Bowl, all the glitz and the glamour, and RAISED THE BAR!

The marching band, the explosions, the stage, it was PERFECT, and it was all in service to the man. Who was in service to the music.

Shall it live forever on YouTube. Shall you buy tickets and experience the essence. Shall you be overjoyed by the power of music.

Inspiration not manipulation. Prince didn't cowrite with Diane Warren. No exec told him what to record. None could contribute to the plan in his head, which he executed so perfectly tonight.

Shall artistry, and rock and roll, rule FOREVER!

Bob Lefsetz, Santa Monica-based industry legend, is the author of the e-mail newsletter, "The Lefsetz Letter". Famous for being beholden to no one, and speaking the truth, Lefsetz addresses the issues that are at the core of the music business: downloading, copy protection, pricing and the music itself. His intense brilliance captivates readers from Steven Tyler to Rick Nielsen to Bryan Adams to Quincy Jones to EVERYBODY who's in the music business. Never boring, always entertaining, Mr. Lefsetz's insights are fueled by his stint as an entertainment business attorney, majordomo of Sanctuary Music's American division and consultancies to major labels.

While Rhino may occasionally disagree with some of Bob's opinions, we certainly agree with his right to state them. At the bottom of each column we give you, the reader, the opportunity to respond and we encourage you to do so. We will post select comments.


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