August 1989: Madonna Releases CHERISH

THIS IS THE ARTICLE FULL TEMPLATE
Monday, August 1, 2022
THIS IS THE FIELD NODE IMAGE ARTICLE TEMPLATE
CHERISH CASSINGLE

Madonna was already two singles deep into blockbuster fourth studio album, Like a Prayer, by August 1989; the title track and lead single had soared straight to #1 on the Hot 100. The follow-up track, "Express Yourself," made it all the way to #2 on the same chart, blocked from #1 by Simply Red's "If You Don't Know Me By Now."

The lighthearted and retro vibe of third "Cherish" struck a chord with pop music fans, making it a radio hit over the summer of '89. While the track cruised up the charts, there was one discriminating listener not so fond of the song: Madonna herself.

"I've never been a good judge of what things are going to be huge or not," the artist told Rolling Stone in 2009. "The songs that I think are the most r*t*rd*d songs I've written, like 'Cherish' and 'Sorry,' a pretty big hit off my last album, end up being the biggest hits. 'Into the Groove' is another song I feel r-t-rd-d singing, but everybody seems to like it."

Indeed, as "Cherish" sauntered up the Hot 100 to peak at #2 for the week of October 7, 1989. The track that kept Madonna's single from the #1 spot: Janet Jackson's "Miss You Much."

"Cherish" arrived with a stylish black and white music video, directed by the late photography legend, Herb Ritts. The clip--captured along the Pacific Ocean shore at Paradise Cove Beach in Malibu, CA--was actually Ritts' very first music video, setting the stage for more iconic B&W visuals for the likes of Chris Isaak ("Wicked Game"). FUN FACT: Ritts tried to talk Madonna out of having him direct the video, claiming that he was "just" a still photographer. Madonna's perfect response: "Well you have a few weeks to learn."

"She kept asking me, and I said I really didn't know the first thing about moving imagery," Ritts explained to art curator François Quintin in a 1999 interview (via Rolling Stone). "Finally, I practiced with a little Super 8 camera when I was on a job in Hawaii, and came back and said I could do it. Two weeks later, I was filming 'Cherish.' I directed it and did the camera work as well. It was invigorating."