I'm 10: Coldplay, MYLO XYLOTO
When it came time for Coldplay to record the band's fifth studio album, Chris Martin and company took a giant leap; according to who you ask, it was more like a big risk: a full-blown rock opera concept album. That was the impetus behind Mylo Xyloto, the group's second foray into the recording studio with production legend, Brian Eno, at the helm.
"It's definitely a schizophrenic album ... it keeps changing sounds," Martin explained to MTV in 2011. "That's why we called it such a strange thing, Mylo Xyloto. Because we felt like so many people have already made up their minds about us, both good and bad, that we can sort of start again from scratch and try and reflect all the music we listen to and we love."
Released October 24, 2011, it took American fans no time to embrace Mylo Xyloto, with the album debuting at #1 on the Billboard 200 over the week of November 12, 2011.
When questioned about the literal meaning of the album title by none less than Good Morning America just a few months later in March 2012, he opted out of answering. He did, however, have something of an admission: "It's just something that we thought looked really good, but everywhere we go around the world people, pronounce it in the most crazy ways and we're beginning to regret it now."