Prince's PURPLE RAIN Celebrated with Dolby Atmos Mix

Friday, June 21, 2024

NPG Records and Paisley Park Enterprises, in partnership with Warner Records, are pleased to announce the release of a brand new Dolby ATMOS Mix of Prince and the Revolution's iconic 1984 album, Purple Rain, which is available to stream now via participating digital partners.

40 years ago this month, Prince shattered all expectations and made music history when he released the album Purple Rain, followed by the hit movie of the same name weeks later. The 9-track LP went on to win two GRAMMY® awards ("Best Rock Performance by a Group" & "Best Album of Original Score Written For A Motion Picture"), two American Music Awards, a Brit Award, and an Academy Award for Best Original Song Score. In 2012 the Library of Congress added the album to the National Recording Registry, which only accepts sound recordings that “are culturally, historically, or aesthetically important, and/or inform or reflect life in the United States.” Purple Rain spent 24 weeks at #1 on the Billboard album charts, sold over 25 million copies worldwide, and appears on countless ‘Best Of’ polls, most recently achieving the #4 spot on Apple Music's Top 100 Albums Of All Time.

The new ATMOS presentation of Purple Rain has been meticulously mixed from the original multi-track master tapes by former Prince engineer and award-winning ATMOS engineer Chris James. It is available now via all participating Digital Service Providers on June 21, with an audiophile Blu-ray to be released later in 2024.

“As we begin what will be a year-long celebration of the 40th anniversary of Purple Rain, we are thrilled to present Prince’s masterpiece in ATMOS, providing an immersive, surround auditory experience of Prince’s legendary album. This highly crafted release will present Prince’s iconic work with a greater sense of space and depth while preserving the beautiful songs that have shaped pop culture and touched the lives of countless fans around the world.”

- Paisley Park Enterprises

As part of the festivities honoring Purple Rain's 40th anniversary, Paisley Park Enterprises will also welcome Prince fans to Celebration 2024 at Paisley Park Studios in Chanhassen, MN, from Thursday, June 20 - Monday, June 24. The annual event will feature live concert performances by The Revolution, Morris Day, the New Power Generation, and other special guests. The event will also provide the first sneak-peek preview of the Purple Rain musical, currently in development and production.

Warner Bros. Discovery will reissue a newly restored 4K version of the Purple Rain motion picture on June 25, with a limited theatrical run scheduled to start on July 3. June 25 will also see a special 4K screening of the movie at the Toronto International Film Festival, featuring a virtual Q&A with Susan Rogers, Prince’s longtime sound engineer.

In addition to these Purple Rain reissues, Prince’s catalog is also now available in full on Snapchat and other social media for the next generation of Prince fans to engage, discover and enjoy.